Passion.  And we mean it. Category One has over 30 years of executive, CEO, and performance excellence experience.  You get us - no junior consultants. We reject complexity and relentlessly focus on making the pursuit of excellence as straightforward and simple as possible. 


Joel H. Ettinger, President and CEO

Joel has served in the leadership staffs of the Mayo Clinic, Memorial Sloan-Kettering Cancer Center, University Health Center of Pittsburgh (now UPMC), Voluntary Hospitals of America (VHA) Pennsylvania, Allegheny University Hospitals.  He is the only Baldrige advisor to serve as CEO of healthcare organizations. He has served as a member of the Board of Examiners for the Baldrige Award program for 23 years -- one of the longest serving members in the country.


Josh Ettinger, Executive Vice President

Josh Ettinger, Executive Vice-President as served in leadership positions with the Institute of Healthcare Improvement and Johns Hopkins Medicine Center for Innovation.  For nine years he has served as national Baldrige Examiner, with several additional years at various state level programs. 


John Herr, Partner

​John Herr is a key Category One, Inc. partner with expertise in world-class leadership, organizational excellence, and servant leadership.  John Herr is the world’s only CEO to have won the Baldrige National Quality Award three times.  This was accomplished at two different organizations, one of which was the first and only to Healthcare organization to win the award twice.


​Kathy Wallace, Partner

Kathy Wallace has a passion for quality improvement and patient safety as well as patient and family engagement and employee engagement in health care.  Kathy has been actively involved in the Baldrige Program for Performance Excellence since 2005.  She has had the pleasure of being a lead in the application process hosting two national site visits in 2006 and 2008.  She is currently an alumni examiner.  Additionally, since 2012 she has served as a judge for The Partnership for Excellence, the regional Baldrige program encompassing Indiana, Ohio and West Virginia.

About Us

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Redefining High Performance