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our philosophy
expertise

Our Expertise

Joel H. Ettinger

Josh H. Ettinger

Douglas Sears

Our Approach and Expertise

Category One assists dedicated leaders in their pursuit of best-in-class performance based on the excellence framework of the Malcolm Baldrige National Quality Program. We work with select organizations whose leadership is committed to fully leveraging the enormous talent and potential that resides within it. And, we believe a most effective way to raise performance of an entire industry is to create role models for others to emulate.

Although each of our clients hopes some day to win the prestigious Malcolm Baldrige Award, our first goal is to secure and sustain highest possible performance. Through our expert guidance we enable organizations to sustain high performance and thereby DESERVE to become Award finalists. The winning is compelling, but the driving objective is to perform better than any competitor or comparable organization.

Our customized approach is distinctive and our relationships are enduring. We are extensively and uniquely talented in the Baldrige framework, other key tools such as Lean and Six Sigma, and work closely with the Baptist Leadership Institute to create cultures of extraordinary excellence that enable organizations to achieve performance once never imagined possible.

Category One aligns and integrates the components of the Baldrige excellence roadmap through unique mentoring, training, and coaching of the senior leadership, middle managers, and front-line staff. In support this journey, we also guide Baldrige-based organizational assessments, offer Baldrige application expertise. We help you develop internal experts to assure that excellence is internally led and to reduce reliance on outside assistance.

Our team brings a core set of expertise and insight, including:

  • Extensive physician and administrative leadership coaching and mentoring
  • Training and education to catalyze culture change integrating the Baldrige framework
  • Unique knowledge of multi-industry best-in-class practices
  • Alignment and integration of strategy and operations
  • Creation of Baldrige-based Internal Experts
  • Creation of balanced results measurement systems
  • Master black belt in Six Sigma