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Malcolm Bridge

Redefining Excellence

The Malcolm Baldrige National Quality Program

Using the Malcolm Baldrige National Quality Program

Understanding the Baldrige framework is professionally and personally transformational. The criteria itself changes the way we think. For example, it asks us to seek loyalty and referral, not just satisfaction that is too commonly measured with expectations set at average, quartiles, and deciles. Despite the dedication and decades of hard work, performance still results in unnecessary error, waste, and outcomes too often below what is achievable.  We teach, we guide, we mentor, we give insight, we help implement improvements and innovations that breakthrough to new never before achieved performance, and we provide guidance to help sustain it.

This is the challenge of today’s leadership. It is possible for organizations to deliver Ritz Carlton-type distinctive service and Toyota levels of almost zero defects. Excellence is every time – every service, every product, every student, every patient.

It is not enough to try. As Yoda would say, “do or do not, there is no try”.

Baptist Leadership Institute

We work closely with the Baptist Leadership Institute to integrate their approaches to customer and patient satisfaction and cultural excellence within the Baldrige Quality framework.